What is considered a good engagement rate on Instagram?

For Instagram, engagement rates are generally categorized as: Excellent (6%+), Good (3-6%), Average (1-3%), and Low (below 1%). However, these rates can vary significantly based on your account size - smaller accounts often have higher engagement rates than larger accounts.

Should I use reach or impressions to calculate my Instagram engagement rate?

Both metrics provide valuable insights. Reach-based engagement rate shows how many of the people who could see your content actually engaged with it. Impression-based engagement rate accounts for people who may have seen your content multiple times. Most Instagram experts prefer reach-based calculations as they better represent your actual audience engagement.

Why are saves important for Instagram engagement?

Saves are one of the strongest signals to Instagram's algorithm that your content is valuable and relevant. When people save your posts, Instagram interprets this as high-quality content and is more likely to show it to more users in their feeds and Explore page.

How do I improve my Instagram engagement rate?

Focus on creating content that naturally encourages saves, comments, and shares. Use strong visuals, ask questions in captions, post during optimal times for your audience, maintain consistent posting schedules, and engage authentically with your followers' comments.

What's the difference between Instagram engagement rate and reach rate?

Engagement rate measures interactions (likes, comments, shares, saves) relative to your reach or impressions. Reach rate typically refers to what percentage of your followers actually saw your post. Both metrics are important but engagement rate is generally more meaningful for measuring content effectiveness.

Can I use this calculator for Instagram Reels and Stories?

Yes, this calculator works for all Instagram content types including Reels, Stories, IGTV, and regular posts. However, keep in mind that different content types may have different engagement patterns - Reels often have higher reach but different engagement rates compared to photos.

Instagram Engagement Calculator

Calculate Instagram-specific engagement rates using reach, impressions, saves, and profile visits. Features platform benchmarks and optimization tips for Instagram creators and businesses.

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Account Size Examples

Popular Instagram account sizes for quick engagement analysis

1Instagram Metrics & Performance Data

Enter your Instagram post metrics to calculate engagement rates

Total Followers

Post Reach (unique users)

Post Impressions (total views)

Likes

Comments

Saves

Profile Visits

Instagram metrics explained: Reach = unique users who saw your post. Impressions = total times your post was shown (includes repeat views). Saves are particularly valuable on Instagram as they indicate content people want to revisit.

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