What is the difference between nofollow, sponsored, and UGC attributes?

Nofollow tells search engines not to follow a link or pass authority. Sponsored indicates a paid link or affiliate relationship. UGC marks links within user-generated content like comments. Each serves different purposes: nofollow for general non-editorial links, sponsored for paid content, UGC for user submissions. You can combine attributes for multiple purposes.

Do I need to use sponsored attribute for all affiliate links?

Google recommends using sponsored attribute for affiliate links to clearly signal the paid relationship. While nofollow technically works, sponsored is more explicit and transparent. Best practice is to use both nofollow and sponsored on affiliate links, or just sponsored alone. This compliance helps maintain your site's credibility with search engines.

Will nofollow links hurt my SEO?

Using nofollow on appropriate links does not hurt SEO. Nofollow links indicate to search engines which content you endorse versus where you want to limit authority flow. A natural link profile includes a mix of followed and nofollow links. What matters is having a legitimate reason for each nofollow attribute, not the quantity of followed links.

Should I use rel attributes on internal links?

Internal links typically do not need rel attributes since you control your own site. Use nofollow on internal links only when you want to prevent link equity flow to specific pages. Common uses include login pages, comment forms, or duplicate content pages. For most internal links, use standard href without rel attributes.

How do search engines interpret multiple rel attributes?

Search engines process multiple rel attributes together. For example, rel="nofollow sponsored" means the link is both non-editorial (nofollow) and paid (sponsored). You can combine nofollow, sponsored, and UGC attributes as needed. Google processes all attributes in the rel string, so combining them provides additional context about your links.

Nofollow Link Code Generator

Generate HTML code for links with nofollow, sponsored, and UGC attributes to control link equity flow and comply with search engine guidelines. Create properly formatted link markup that signals to search engines whether links should pass authority or be treated as paid or user-generated content. Perfect for affiliate links, sponsored content, and user submissions with proper SEO compliance.

nofollow

link

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Example Link Types

Load pre-configured examples to generate code

Link Details

Enter your URL and link text

URL

Link Text

Link Attributes

nofollowTell search engines not to follow this link

sponsoredMark link as paid or sponsored content

ugcMark as user-generated content

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