What is the difference between individual review and aggregate rating schema?

Individual review schema markup details a single customer review with reviewer name, date, and comments. Aggregate rating schema shows summary statistics across all reviews, including average rating and total review count. You can use both types together - individual reviews provide details while aggregate ratings show the overall consensus. Individual reviews typically appear in featured snippets while aggregate ratings enhance the main search listing.

Will my rating show as stars in Google search results?

Yes, when you implement aggregate rating schema correctly, Google displays the average rating as visual stars in search results. The star display appears prominently below your page title and meta description. However, Google may not display the rating in all search results depending on their quality guidelines and content policies.

What should my review count be if I only have a few reviews?

Enter the actual number of reviews you have, even if it's small. Starting with authentic numbers like 5 or 10 reviews is better than inflating the count. As you collect more reviews, update the schema with accurate numbers. Google trusts sites that display honest review data and may penalize sites that misrepresent review counts.

Can I use aggregate rating schema on pages with no reviews yet?

Technically you can, but it's not recommended. Google expects rating schema on pages that actually have reviews. If you have no reviews yet, wait until you collect some before implementing rating schema. Once you have at least 3-5 reviews, implement the schema with accurate data.

How often should I update my aggregate rating schema?

Update your rating schema whenever your average rating or review count changes meaningfully - typically when you reach a new milestone (100 reviews, 500 reviews, etc.) or when your average rating changes by more than 0.5 points. Quarterly updates are a good practice for sites with frequent reviews.

Rating Schema Generator

Generate comprehensive JSON-LD Rating schema markup for star ratings, review scores, and customer feedback. Create structured data that displays star ratings and review scores in Google search results with proper aggregate ratings, best rating, and rating count for enhanced visibility and trust signals.

rating

json-ld

schema

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Quick Presets

Common aggregate rating setups for products and service businesses

Input & Settings

Enter the aggregate score, review volume, and rating scale for AggregateRating JSON-LD.

Product or Business Name

Average Rating

Best Rating

Worst Rating

Number of Reviews

How it works: The tool generates a compact `AggregateRating` entity for cases where you need summary rating data rather than individual review content. Inputs stay flexible so you can match the scale already shown on the page.

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