What is review schema and how does it help SEO?

Review schema is structured data markup that tells search engines about individual reviews, including the reviewer's name, rating, date, and review text. When implemented correctly, search engines display this information as rich snippets in search results, showing star ratings and review excerpts. This increases visibility, builds trust with potential customers, and improves click-through rates from search results.

Can I use review schema for services as well as products?

Yes, review schema works for both products and services. You can use it for anything that receives customer reviews or ratings, including professional services, local businesses, software, and more. The schema type remains the same (Review), but you simply change the product or service name in the schema markup.

What rating scale should I use?

The most common rating scale is 1-5 stars, which is the default in this generator. However, you can customize the scale by setting the best and worst rating values. For example, you could use a 1-10 scale by setting bestRating to 10 and worstRating to 1. Choose the scale that matches how your reviews are actually rated.

Is it necessary to include the review text?

Yes, the review text is a required field in the Review schema. Google's rich snippets display the review excerpt in search results, so including comprehensive review text helps users decide whether to click your result. Longer, more detailed reviews often perform better in search results.

How do review schemas appear in search results?

Review rich snippets typically display in search results as a summary card showing the product name, reviewer name, star rating, review date, and an excerpt of the review text. This enhanced display appears below the page title and meta description, giving users a preview of the review content before clicking.

Review Schema Generator

Generate comprehensive JSON-LD Review schema markup for product reviews, business reviews, and customer feedback. Create structured data that enables rich review snippets in Google search results with star ratings, review counts, and reviewer information for improved visibility and click-through rates.

review

json-ld

schema

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Quick Presets

Common review structures for products, services, and software

Input & Settings

Add the review details, rating range, and item name for a Review JSON-LD block.

Product or Service Name

Reviewer Name

Review Date

Rating Value

Best Rating

Worst Rating

Review Text

How it works: The generator turns your review details into a single `Review` entity with nested `Rating` data. Inputs stay flexible so you can model fractional scores and real-world review copy without over-constraining the form.

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